Wal-Mart Facebook Fans Up 2.3% in 5 Days as Target Throws Another Brick on Their Wall

Wal-Mart Facebook Fans increased by 108,126 since our last update on April 15 2011. Wal-Mart hit 5,117,131 Fans Today, but Target just can’t get past their 4 million Fans. It’s all about the Wall and Wal-Marts’ what’s new and exciting wall posts out-perform Target’s lame every other day questions and same topic posts hands down.

Social media practices of past are simply a thing of the past, and unless you grasp the new rules of engagement you’re going to miss the best in social media interaction; The Sale. Wal-Mart informs you of their sales in every post, every day, their few and far between exceptions are all about the community, the military or the latest in sustainable practices. That’s just what their Fans want; what’s hot today, what do you have for me Today Wal-Mart, that’s why we’re here.

While Target throws another brick on the wall post in the form of a question “If you could master the moves of any Michael Jackson song, which would it be?”, the Wal-Mart Wall makes a statement “Practice your moonwalk and get ready to dance. Introducing Michael Jackson: The Experience for Kinect, where you learn to dance from the King of Pop, now available at your local Walmart”. Always Be Closing, the ABC’s of Social Media Marketing, keep it simple, not too salesy and don’t make it a 2 click sale.

Optimal Space and Time and Money

1. Make the best use of space, (there’s a low read rate past the 10^th post)

2. Short call to action marketing messages; not a paragraph, no questions, direct them to the sale.

3. Keep a tether on the heart strings; Prices, Military Families and Sustainability

The days of social media socializing through engaging surveys and open ended questions are a thing of the past when it comes to the Big Box Retailers. Look closely on Facebook and see the Walls of Shame of JC Penny with 1,629,599 Fans, Sears with 490,585 fans and K-Mart with 363,273 Fans; They’re all stuck in the social media marketing of yesteryear. JC Penny can’t even sort out their own Facebook “Share The Love Contest”, there are more than seven entire pages, (I stopped at 7, it was that sad) of frustrated fans on the walls of shame; the poor fans are painfully figuring out just how to make their contest entry, all of them brides to be, vying for a wedding ring valued at more than $2400.00. In all seven pages, two ads were found from JC Penny.

Wal-Mart is known on and off line for its innovative and forward thinking and they stepped forward again with a recent $300,000.00 acquisition of the Kosmix technology platform. You can expect a major surge in phone app integration and an upbeat and trendy environment evolving quickly. Kosmix has a great social media marketing track record behind them with Daily Deal sites like Groupon and LivingSocially which grew into billion dollar businesses in just under 18 months. That’s Impressive.

How do you stop a savvy social media marketing giant who has the daily online reputation management services issues of simply being the King of the Big Box Retailers, that’s a question Target, Sears, K-Mart and JC Penny better get in their arsenal real quick. You would think after the recent JC Penny - Google Fiasco, that JCP would embrace Facebook marketing with open arms.

Edward Mugits, Edward is the CMO of SEO Brand Management LLC. of Mesa Arizona and its new Chicago expansion office. Edward reports his findings through our dedicated online reputation management services systems to monitor the major shifts within the social media and social network platforms and the significant influencers who’s market share changes are worthy of reporting. Edward last reported on Wal-Mart Dollar Store social media marketing events and will continue monitoring the activities of the Top Big Box Retailers on Facebook.

Wal-mart, The Big Box Fox Has An Online Reputation For Being The Largest Money Centers In The World

Walmart has become one of the largest money centers in the world with their savvy in store money centers offering In-store check cashing with a simple $3.00 fee for checks up to $1,000.00 and a flat $6.00 for the $5,000.00 cap.    Walmart in store and online promotions include their "get your money when you want it" program with their no registration required Walmart Money Card where you can reload it for free every pay-day or just like a standard credit card. The Walmart Discover Card maintains their Popular "Roll Back" concept with a 1% cash back on all purchases and a very rewarding $0.03 off a gallon of gas at their Sam's Club Gas Stations.      Need Cash? The Big Box Fox has that covered too, only with in store purchases.    Walmart, the data mining king of the big box retailers, keeps the money in house all the time, and the transacting data, well, leave it to the Big Box Fox and their innovative forward thinking, it's a win win situation for Walmart and their customers, but a complex and taxing one for their Contract Packagers.

Walmart introduces the first Consumer J.I.T. Program 

Walmart, King of the Just In Time (JIT) supply chain, has listened closely to the voice of their customers through their money centers and social media marketing online assets, and the data shows the consumers need some JIT of their own; the consumers need smaller and less costly sizes to hold them over until they cash their next pay check or they buy elsewhere.   It makes cents, which quickly add up to that Dollar sale Walmart was losing during the 3 day Pay Day crunch.

Well enough said, they certainly implemented the best strategy to gather the data and determine the exact pay-days and buying trends in each stores locale, and now they've made it clear with a simple announcement that rattled the supply chain; Get Ready To Rumble CP's,  drop the twofers, the bulk and supersized buys because on this very day, and not a day to soon or too late, Walmart wants your 18 pack of toilet paper in a 2 pack to retail under a dollar and, re-configure that 48 pack of diapers for a 3 day 10 pack supply to retail under a Dollar.  Oh, but wait CP's, because we want those standard sizes back on the shelf on Pay Day. 

SEO Brand Management LLC maintains a dynamic on and off line presence in the Sustainable Packaging Industry with our online reputation management services and reports its findings when considered news worthy.  SEO Brand Management is an advocate of Sustainable Practices and we monitor well over 20 keyword phrases attached to the sustainable packaging industry, and who better known for its sustainable practices than "The Big Box Fox Walmart".      Walmart continues to be one of the most innovative drivers of sustainable packaging initiatives in the world, and when they tell their CP's to Jump, believe me, they jump or get left behind.  Walmart has no shortage in their sustainable supply chain stable, there are lines of them in Bentonville Arkansas waiting for their opportunity to become a member of the Walmart Team.     Take a peek at the Walmart Facebook Wall http://www.facebook.com/walmart (5,019,005 Fans as of 04-16-11) and watch the Buzz, it's all good just like the Big Box Fox knew it would. 

2011 Consumer Demand Trends For Sustainable Architectural Paint and Coatings

With architectural paints and coatings projected $16.4 billion in sales, their consumers are demanding more on and off line information to verify who manufactures what brand, their sustainable practices and how to sort through the non-performing manufactures and contractors online references.

The architectural paint and coating industry mergers and acquisitions have left their consumers confused as to brand identity and what they’re actually buying; they can’t determine who owns the products and if they’re following sustainable practices or not.  Equally, the consumers are faced with another identity crisis with the painting contractors they find on or off line and if they’re the reputable painting contractor they claim to be. 
  
Since January 2011, SEO Brand Management LLC, of Mesa Arizona, has been uncovering a variety of painting contractors (and contractors in general) that have changed their business names, addresses, re-directing their online assets to new online businesses or creating a volume of shill reviews to displace the derogatory references from the consumers online view, and many are on their 2^nd, 3rd or 4^th act of deceptive and just plain and simple fraudulent online activities.

We maintain over 50 top keyword positions in this industry with our Arizona Kelly Moore Paint http://www.kellymoorepaint.org website and field several calls a day from consumers who simply want a quality paint and painting contractor they can trust, and we’ve earned that trust with our sustainable architectural paint and coating manufacturers and professional painting contractors online search engine marketing and reputation management services; We satisfy the consumer demand of Architectural brand and contractor identity nationwide and support this with professional architectural coatings and contractor keyword optimized video marketing services for clear and concise consumer engagement.

Our services promote endorsements of the paint contractors, the paint manufacturers are not performing the reputation verification nor endorsing them, we independently verify with factually evidenced documentation and references.   We leverage our online reputation management experience to separate the shill reviews and testimonies from the natural, the BBB history, the contractor’s license status, the business owners and key employee personal names and their publicly accessed civil records.  We also detect and determine if any competitor, disgruntled employee, former friend, spouse, lover etc… has influenced the standings; we assure a fair and equitable review for all.

Edward Mugits is our Architectural Paints and Coatings Subject Matter expert; he has 11 years of hands on experience with Sustainable Paints and Coating Products and Painting Contractors. SEO Brand Management LLC, offers both Kelly Moore Paint and Glidden Professional Paints and Coatings. If we cannot service you with Kelly Moore Paint products in Arizona, we will service your needs with a comparable quality Glidden Product, and they will match every Kelly Moore Paint Color available.  **There may or may not be a slight variation in sheen from product line to product line.

Contact: Edward Mugits, CMO SEO Brand management LLC, If you have questions regarding Kelly Moore Paint Products, Kelly Moore Paint Arizona Dealership Opportunities, how to become one of our  Pre-qualified Professional Painting Contractors, call him direct: 480-678-0017 or contact him via e-mail: edward@seobrandmanagement.com for all your architectural paint and coatings SEO Services.