Hiring Innovative SEO Service Providers is Top 2011 Business Resolution For Many

Recessions drive innovation, it’s pure and simple; efficiency and effectiveness produce cost reductions and those cost reductions could flow into online marketing.  It may have been a banner year for a few “Me Too” SEO Service Providers, but look out in 2011 because companies are becoming more selective in their hiring plans; they’re searching for those “A” players that stand out from all others.  If you’re one of those “B” players don’t think your partnership remains the same, that’s not a sustainable practice for the 2011 environment.  

Online business collisions are inevitable when two or more competing businesses are serviced with “B” player strategies and their Wild West Link Slinger practices of past.     Many of the conventionally serviced businesses simply settled for quantity and either fought the escalating charges for more or simply succumbed to a budget and the best position “B” money could buy.   The “Me Three”.

The Innovative manufacturers and virtual warehouses are looking for collaborative partners who have integrated their SEO and SEM online skill sets and possess the flexibility for Speed to Market across every medium.    “A” companies look for Innovation through a continuous improvement process, piloting and Beta testing (not tampering), for the most efficient and effective solutions for online Positioning, Re-positioning and De-positioning, that’s the “A” player’s game.

Online SEO Service Providers are increasing in value with their own fully integrated and expansive partnerships, it’s all about relationship building with intrinsic safety across the entire supply chain, and at large they have become a recognized partner of the organizations Operational Planning Team; the online monitor and implementer of the agreed upon strategies.   Every link type and style accounted for, sentiment reporting across all mediums, catastrophic contingent planning, risk assessment and the analytics to Track –and-Trace performance for both SEO / SEM product lifecycle.   Proactive online brand and reputation management are components of an “A” players online business planning you should expect.

 A “B” player wouldn’t know when a cash cow peaks, begins its descend to a dog or when economic indicators trigger the need for marketing changes.  This recession has taken toll on those businesses who simply bought more for better rankings on key words that were not recession proof, yet the trending data was there.

It’s a sad day when you audit the past or present SEO, SEM Services of a business or someone who is an “A” player in the make, because “A” Players need “A” Players to be on top of all the major SERP’s.

Blogosphere | Online Brand Management

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Online Brand and Reputation Management SEO

The Three Stages of Positioning Online For Brand Marketing, What Stage Are You In?

Positioning for online marketing can be defined in three stages, starting with an understanding of just what positioning means.

Positioning Online: It is the process by which Online Marketers create an image or identity to embed in the minds of their target market for its product, brand, or organization.  Simply put, It’s the art of creating perceived value(s) within the ranks of your buyers with a clear goal of converting it into sales.

1.       Define the market(s) in which the product or brand will compete within.

2.       Identify the dimensions of the product marketing sphere.

3.       Assess and define the variety of competitor engagement techniques within the sphere.

4.       Differentiate your deliverables and benefits in a clear and concise message.

5.       Determine the sensory and cognitive stimulation techniques you shall employ.

6.       Incorporate the Functional, Symbolic and Experiential marketing practices in the plan.

7.       Benchmark, deploy and monitor the performance, adjust as needed, but do not tamper.

Re-Positioning Online: This stage requires changing the identity of a product, brand or service in the mind of the aggregate target market buyers.   It’s either reactive as it relates to competing sales trends, margin loss or some unfavorable identity crisis in the collective minds of the target market.  It is not a matter of re-doing steps 1 – 7 above (which are quite brief).   This scenario is common without crisis contingency planning or proactive market trending; many simply fell from the cash cow to the dog and never knew it.

**Re-Positioning for Reputation Management is a totally different ball game; In volatile markets, it can be necessary to reposition an entire company verses a product line or brand.

** In a prolonged recession, such as we are in, what was effective in healthy economies more often than not becomes ineffective and it may be necessary to change your online brand marketing strategy.

De-Positioning Online: This is the change in the identity of the competitor products as compared to the identity of your own product in the collective minds of your targeted market.  De-positioning is generally the result of a competitor taking your game and either stepping it up or simply saturating the sphere with an increased “Me Too” of what was once your differentiating edge; the chameleon among us all.  Proactive De-positioning may very well be the tactical plan you employ from the start.

**De-positioning for online reputation management is totally reactive and one of the most difficult to change in this global sphere of indelible digital references.  Reputation Management De-positioning involves attempting to de-position (displace), the identity of every unfavorable reference in at least the top 2 SERP’s (first 20 positions), with neutral or favorable references, and no, not rebuttals.  Be proactive with a contingent of tactical plans of action, because for many businesses it’s inevitable.

Online SEO Rules of Engagement For Social Media Niche Marketing

There are two primary rules that successful  social media SEO service providers must have.

Rule number one: Niche positioning in social media for any customer starts with the SEO provider being active and socially accepted within the targeted online sphere of engagement. You cannot affect change within a sphere with a mere presence and expect to return desired engagements. 

Rule number two: know the rules of site engagement within the sphere; what’s tolerable, what’s engaging, what’s not and with whom from all perspectives. Follow these basic rules of relationship building and you can assure the customer you are in position to influence audience engagements through established relationships within the domains of the social sphere. If you possess the skills to rank well within the community, the search engines will come.

Stila Cosmetics Takes SEOBM 2010 CA. Local Business Supply Chain Integration Award.

SEOBrandManagement.com (SEOBM ), reports on a variety of local B2C and B2B verticals in the most dynamic and competitive Online industries.  Closing out 2010, SEOBM selected the Cosmetics Industry and the Supply Chain Integration candidates for 2010 were as broad as the product lines they market yet extremely narrow as it relates to supply chain integration.  The Cosmetic industry with their frequent package changes is possibly running parallel with the Big Three SE’s and their frequency of mergers and algorithm changes.  

We’ve been watching Stila Cosmetics (pronounced Stee-la), a Glendale, CA. Cosmetics Manufacturer and Retailer of “Travel Palettes” and “Collectable travel palettes” , who’s core consumers are the trendy, educated and spirited youthful women being bombarded every day of the week with the latest innovations in the cosmetic industry.

The Cosmetics industry is led by innovation and speed to market is critical.  The need for speed requires the innovative flexibility of all strategic vendors to deliver on time with quality and price; From domestic to off shore contract fillers, packagers and assemblers to the Innovative Internet Marketing SEO partners.   Speed to Market is Less than 5 months from concept to point of sale, others would die for.

Fast and tactfully elegant, their Fashionable and Distinctive Eco-Friendly Online Fashion Forward Products are supported by Savvy Social Media Branding http://www.seobrandmanagement.com/ and Affiliate Networking at its best.

SEOBM Brand Management SEO Awards Ranking Criteria:

·         Website Rankings For Brand Name:  Top 4 positions with Home Page Domain Stack of 8 Sub Pages and 3 additional individual Sub Page listings.

·         Website Link Popularity: 2,700 Indexed pages with 36,000 Plus backlinks

·         Core Key Word(s) (KW) : 1. Travel Palettes   2. Collectable Travel Palettes

·         Google KW Rankings: both In top 3, with Home and Travel Palette Sub Page, affiliates above.

·         Twitter: 12,400 Plus interactive followers, multiple affiliate accounts in Top SERP’s

·         Facebook: 17,400 Plus Fans,  integrated Blog and Twitter Fan Based Coupons and Free Offers.

·         Blog: Blogspot integrated to facebook and twitter with 18,000 interactive followers

·         Youtube: 72 Videos, 350,000 uploads,  3,000 subscribers , Video at #6 under “travel Pallets”

·         Squidoo: 12 million views a month, over a dozen ranking profiles and each with multiple lenses

·         Affiliate Marketers:  Top 5 SERP’s are the highest traffic fashion forward websites in the industry

Brand Management SEO Ranking on a scale of 1 – 10:  8.5