Tuesday, February 22, 2011

Hybrid SEO and SEM Verses SEO for Online Reputation Complaint Management.


Complaints provide viewers a variety of immediate eye catching displays like the Page Title prominently displaying your name in Bold followed by “Consumer Beware” action words like “Complaints”, “Scam”, “Ripoff” etc.. and the Yellow 5 star rating system with less than 5 stars on branded high ranking sites like Yellowpages, insiderpages, yelp and hundreds more.

The Complaints and Reviews sites leverage a hybrid of SEO and SEM tactics known to rank their page and your name above the fold no matter how competitive the keywords or stature of the person or business. And why not, they are here to guide and inform the general public and regardless of their Not For Profit status they make a great revenue stream with google ads and select sponsors, even sponsors with negative reviews within the site.  These Laundromat hosts facilitate some very entertaining and interactive content, videos, funny bloopers etc.. and promote free profiles to expand their subscribers to become one of the largest contributors of user generated content.  They also offer a large base for the predators and have spurnned the “Professional Complainers”; A professional complainer is one who reads the threads and looks for the prey who buckled or easily influenced to cheerfully offer a coupon or discount, even Free stuff in return as their way to quell the matter. The prey may be targeted again and again by the same person with a variety of aliases and or a thru their network of others on review / complaint sites or profiles within the same domain.  The Professional Complainer is one who jumps in for the simple adrenaline rush of being in control or the potential rewards and adds fuel for a viral spiral. 

Yes, the Laundromats know Content is King and dirty laundry is more viral than clean. Their complaint templates are SEO optimized; your name is Always First followed by their site.  They leverage a hybrid of SEO and SEM with a variety of multimedia, content rich tactics. But many are housed within a single domain that can be effectively displaced with Professional Hybrid SEO and SEM Reputation Management Services. 

Thursday, February 17, 2011

SEO Brand Management LLC of Arizona Grows Community Larger Than Vatican City in 45 Days

SEO Brand Management LLC of Arizona, SEOBM, daily site traffic surpassed the 800 person population of the Vatican City in less than 45 days. Imagine in less than 2 months having 1095 people visiting your website every day and reading an average of 3.5 pages or more each visit.http://linkbuilders.wordpress.com/2011/02/17/seo-brand-management-llc-of-arizona-grows-community-larger-than-vatican-city-in-45-days/

in reference to:

"SEO Brand Management LLC of Arizona Grows Community Larger Than Vatican City in 45 Days"
- SEO Brand Management LLC of Arizona Grows Community Larger Than Vatican City in 45 Days « Online Reputation Management ORM (view on Google Sidewiki)

CA SB-1411 Open Challenges of “Credible Impersonation” on University Websites

Not only is SB-1411 focusing on impersonating a person(s), but the challenges are pouring in on that of “Credible Impersonation”.         The use of a University website hosting random blog content written by students or faculty members garners a high degree of reader faith in source of information based on the credentials and academic standings of the university, how this is abused raises legal challenges for SB-1411.     The challenges are of the content generated outside of the university curriculum, newsletters, community boards, classes etc.., not the University itself but in conjunction with the random and sometimes damaging content that has been protected by “Freedom of Speech”.  All to which is now being challenged as it boarders “credible Impersonation” based on the perceived authority and subject matter expertise of content placed within a university domain.   

There are many University professors, faculty members, alumni and students who have their own personal blogs hosted on their University domain with its university name and its high value .edu extension; it’s like instant credibility, an authority endorsement for whatever is written.  These university websites and their free flowing “Freedom of Speech” sanctioned blogs carry the authority that triggers reader affinity for credibility and the preferential treatment given by the major search engines that rank the .edu blogs with high visibility based on their “Authority Site” status.    

What SB-1411 outlines clearly is their “Known” uphill battle with Freedom of Speech, yet clearly aware of the personal damage to a person, the livelihood of a person and or their business that may be further mitigated when use of the .edu extension exists:

1.       California plays host to world renowned Universities and Major Search Engines (SE’s), and the CA Senate knows the SE’s place high value to the content hosted on .edu websites which they refer to as “Authority Sites”.  Thus a weighted authority value is given preferential “Ranking Position” by the SE’s on their Search Engine Results Pages (SERP’s) for the keyword(s) in the University hosted content.

2.       While the SB-1411 bill would “provide that any person who knowingly and without consent credibly impersonates another actual person through or on an Internet Web site or by other electronic means, as specified, for purposes of harming, intimidating, threatening, or defrauding another person is guilty of a misdemeanor”.  The keyword is “credible”   and when written on an Authority Site, the general public is cognizant of what the word “University” represents.   More often than not the most satisfying element these people who leverage and abuse the authority of a University domain for their personal use is that they know as a credible source, others would mistake it for the genuine truth. 

3.       SB-1411, Sec 1. (b) “For purposes of this section, an impersonation is credible if another person would reasonably believe, or did reasonably believe, that the defendant was or is the person who was impersonated”.  The law states “a person” impersonating another “person” and the legal challenge is the defendants use of a person’s name, while not impersonating the person but impersonating the authority and credibility of the content which mentions the person in a harmful, harassing, threatening, intimidating manner or attempt to defraud them.


4.       Money, CA. has posted serious deficits year after year and when you read SB-1411 Sec 2. Look who may be playing bank during some troubled times.   Banning the use of University Authority domains for personal blogs, their vendettas, critiques, rants and raves would eliminate that segments “credible” source altogether and save the CA tax payers a ton of money in what has every sign of eminent and large scale litigation. 


I look for the government to do what is best for us all.  As a professional  AZ online reputation management SEO services provider at SEOBM and not a lawyer, I defer to one of the most respected lawyers handling cases of this nature, San Francisco lawyer Erica Johnstone,  Johnstone, a partner at Ridder, Costa & Johnstone LLP., litigates online issues regarding harassment, the right to privacy, identity theft and impersonation, and defamation. She explains, “Almost all cyber-harassment goes unpunished, with devastating consequences to the victims, including loss of reputation, shame, mortification, hurt feelings, pain, suffering, inconvenience, loss of business and education opportunities, and emotional distress. SB 1411 places the costs of litigation squarely where they belong – on the party whose impersonation gave rise to the suit in the first place.”

Edward Mugits, I have witnessed the judicial system being over-run during several years of asbestosis litigation and the wide spread of .edu blogs promoting and demoting their asbestosis lawyers of choice.  The courts were literally inundated and what I see here with the vague and shallow guidelines provided in SB-1411 have all the makings of a monumental 2011 and beyond litigation frenzy.

SEOBM Video Marketing SEO Is Proven Effective

Brand management SEO services providers or those offering social media marketing services will usually suggest video marketing as a method to attract customers.
http://www.seobrandmanagement.com/index.php/video-marketing-seo/

in reference to:

"Brand management SEO services providers or those offering social media marketing services will usually suggest video marketing as a method to attract customers."
- Video Marketing SEOSEM (view on Google Sidewiki)

Tuesday, February 15, 2011

AZ SEO Reputation Management Services

SEOBM is a Professional SEO / SEM Service Provider of Integrated Multi-Media Solutions For Your Online Presence.

in reference to: AZ SEO Reputation Management Services - Mesa, AZ (view on Google Sidewiki)

Social Media RSS Feeds and Custom Aggregators Drive 2011 SEO for Major Brand Marketing


Custom RSS Feeds for Social Media Marketing is making some serious changes in many top brand manufacturers online marketing and key word ranking strategies.  Without abandoning conventional link building many more companies are diversifying their SEO and SEM strategies and integrating Custom RSS SEO as their primary vehicle to extend their reach into the top news feeds, build social acceptance within the high powered social communities while benefitting from strategically placed Integrated RSS Feed Aggregators that backlink to their keyword rich social profiles and rank them for their targeted keywords.  Integrated RSS SEO has evolved over the last year with virtually every major social media, social network and social publishing site offering RSS to their social community members for the ease of sharing news, marketing messages and sales promotions across every major medium.   The Social media community has quickly upgraded with auto browser detection that serves up a mobile friendly version of the WEB 3.0 content on the fly, a seamless rendering and not a single IT cost engaged.  The 2011 social media trends place RSS as one of the top tools to integrate their Web and Mobile Devices from multiple sites with cross browser and OS friendly pre-packed technology.  But with every new frontier and especially with these two worlds colliding the need for custom RSS Feed aggregation is quite evident based on the success of those who have mastered RSS for SEO and SEM; You need to stand out from the RSS Me Too’s regardless of the volume of mentions.