Brand Management SEO'sTop 5 Landing Page Optimization Tips

Optimizing landing pages is very important one of the key brand management SEO services most search marketing professionals provide. The reason it is so important to optimize landing pages is because quite simply search engines expect very relevant information to the keywords used in your organic or PPC campaigns. In order to get you off on the right foot, here are the top 5 tips for optimizing landing pages in 2011.

Tip #1 – Do your research

Look up the Google adwords keyword research tool in Google and find out how many people search your target key-phrases on a monthly basis. Once you have found a keyword or phrase that you like, search for it in Google to find out just how many sites you have to compete with to rank high organically. You can also see the competition by looking at the competition gauge after you search a keyword.

Tip #2 – First 100 words are most important

The first 100 words on your landing page should be highly dense with the keywords you want to rank high on with your campaign. Go ahead and mention the keywords a few times, just don’t overdo it or you might get a spam penalty.

Tip #3 – Mix up font sizes and properties 

 

Try to throw your keywords into different font sizes and properties such as bold text. This is a good way to show how important those keywords are to your message to the search engines and in PPC.

Tip #4 – Meta title, Description and keyword relevancy

Make sure to post your keywords into the meta title, the description, and the keywords. Don’t repeat the keywords more than once in the title and try to keep the flow of your language natural in the description, search engines are smarter than you might think.

Tip # 5 – Keep scripting languages at a minimum

Having too much scripting code such as JQuery throughout the page can confuse search engines. Remember all they read is text and therefore you don’t want to make it too hard for them to detect how relevant you are.

The having a highly optimized landing page can open a door to new opportunity, it increases search engine optimization potential by allowing more small doors to be opened. In the long run, as more and more people link to your landing pages it will build your root domain. This makes it easier to compete in more complex keywords as you already will have an established and targeted user base to advertise to. Follow these tips and build a successful search marketing campaign in 2011.

Reputation Management Online SEO Mediums and Tips to De-Position

Many affected party to unfavorable Online Reputation Conditions want to simply employ temporary reactive measures to suppress the viewable reference(s).   This mind-set is referred to as “Out of Sight, Out of Mind”, and the tactical plan of choice by those who claim they provide Online Reputation Management services, is  “Suppression Aggression”.    The campaign is simply an aggressive stream of articles, press releases and blogs to saturate and out rank the unfavorable reference(s), if they can.   They are their tools of choice, literally throwing enough junk on the wall as possible and whatever sticks may, or may not, get a measly backlink to sustain its position.  This narrow escape path is costly and has a high propensity to backfire; it’s merely a symptomatic fix, a band aid, an easily detectable footprint that may trigger more unfavorable conditions across more mediums than you ever could imagine, in the speed of a single click.       It’s more likely than not that the root(s) resurfaces in a frenzy, it can become your “Viral Spiral” of doom with as little as a tweet or a yelp.

It’s truly sad that there are people who are more apt to jump in and add fuel to the fire when it comes to dragging something through the ringer then there are those who can douse it.     Dousing by rebuttal is in no way a best practice, unless you have corrected the root of the problem and achieved your Online Social Media Acceptance.

In the many years we have provided professional Online Reputation Management Services, I have been saddened by the losses many have incurred by the time they realized what a mess they were truly in.    Their “Out of Sight, Out of mind” campaign became their worst nightmare, with virtually no recourse with the firm they employed as they were merely employed to plug that one hole and not the others that surfaced.

I have witnessed the collapse of several multi-million dollar businesses, the bankruptcies, the break-ups of business relationships as well as the divorces.  I, being the point of contact, We, being the team of the professional Online Brand and Reputation Management Service Providers, have managed to salvage, re-launch, re-brand and grow our clients online business with Proactive Brand and Reputation Management Services.

Online Reputation Management must incorporate the diversity of leveraging and integrating every possible medium in order to proactively manage every opportunity for successful Brand Management.     We create, manage and promote “Social Acceptance”, we do so by extending your reach, broadcasting brand awareness and saturating every plausible medium with clear and concise messaging of your products, services, wares, info and most certainly, your visible presence in the top 1 – 3 SERP’s .   This becomes that proactive and virtually impenetrable perimeter you Must have in order to succeed.

Contact SEOBM for fully developed and proven programs that offer peace of mind, not just a piece of it.

sales@seobrandmangement.com

Edward Mugits

Women Who Write Online Branding Ads Engage What A Woman Wants.

As a female Internet entrepreneur you are probably aware of the importance of including the things women want in your ads and promotions. Branding is the backbone of successful online promotional strategies and Internet marketing services. Branding refers to having a consistent and recognizable logo that can be used across various platforms. When it comes to online branding SEO the words used in a logo or slogan can become extremely important.

Every business should have a logo for branding purposes. This is true whether you are promoting a tourist industry site, a blog about weight loss, you have your own line of cosmetics, or you have any other type of online business. Quality products and services can quickly become associated with the brand or logo that is used for promotional purposes.

When addressing a market targeted to the things women want it is important to keep in mind that the logo used should be appealing to women. This means one of the first steps in developing a ‘brand’ is determining what women want. Your logo should address that. Besides words and or images, even color choices should be carefully considered. It’s wise to take the time to make branding a focus of your Internet marketing strategies. Sometimes, even without dedicated effort, a business can become ‘branded’ with a less than desirable image or saying. That’s one reason it is wise to carefully choose a logo and actively work to promote it.

Most prominent products on the market utilize the concept of branding with catchy slogans and memorable images. Even small business owners can use this same technique. All it takes is a little creativity to come up with something that people will remember and that you will be proud to have your business remembered by. If you are not creative or imaginative there are many Internet marketing services available that can help you develop a unique logo or icon for branding purposes.

Once you have a logo that you are happy with it is your job to use it everywhere imaginable. Don’t assume that online branding SEO ends with you adding the logo to your website or blog. Instead, add your branding logo to emails, order forms, receipts, business cards, signs, and anything else you can think of. This is how your company will quickly become associated with the logo. As time goes by more and more people will come to relate your logo or brand with your keyword and url to go to in order to visit your site and purchase your products or services.

Online Brand and Reputation Management SEO

Tommi Pajak | Flickr - Photo Sharing!

Tommi Pajak | Flickr - Photo Sharing!: "- Sent using Google Toolbar"

Who’s Surviving and Who May Not, 2011 Cosmetics Industry Online Branding SEM Secrets

Closing out the 2010 top Online Cosmetic Brands amid a global recession tattered with all the financial woes and Celebrity shuffling produced some startling changes, and for a few, it may be their demise.

Effective Cosmetics, the retail arm of the multinational U.K company “Virgin” started the year off under the scrutiny of being placed into “administration”.  Reported Job losses at L’Oreal and Unichem , rumors of Revlon’s struggling  financial condition with major CVS stocking issues were the viral content for 2010 and yet they all survived the year.  But will they survive 2011

The Baby Boomers and their disposable income influenced Big shifts in online branding SEM as the marketing changed from the trendy to the spendy amid the recession.   Even though the younger adults are the most avid online buyers of cosmetics and fragrances, the baby boomers know their brands and have the cash to pay more for premium priced products.   

Who covered all the faces in 2010 and marketed online down The Cosmetic Line Red Carpet.

ESTEE LAUDER , The premium cosmetic makers of Aramis, Clinique, La Mer, Aveda and  designer brands like Donna Karan, Tommy Hilfiger, Michael Kors and Sean John continued with smash box office hits as they rolled out the Mac Daddy of Makeup Artists like MAC and SmashBox.      Just to uncover one more concealed SEM weapon in the ESTEE LAUDER Arsenal,  MAC  just stepped out and launched the renowned Bollywood  Movie Star Makeup Artist “Mickey Contractor” with a collection targeting the Indian, Middle Eastern and Hispanic online marketing strategy with Mickey’s  Olive-Based Skin tone Collection.

Posting a fashionable 11% increase in 2010 sales, ESTEE LAUDER, successfully marketed its Baby Boomers and young adults with online marketing campaigns on their top online cosmetic retailers like Sephora and Alta.

Who were some of the top twitters for Cosmetics 2010

#1. Urban Decay with 34,061 followers

#2. Benefit Cosmetics with 26,419 followers

#3. Stila Cosmetics with 13,416 followers

#4. ETSY with 11,352 followers 

#5.  E.L.F. Cosmetics with 10,342 followers

Who are the Top 3 Performing Online Cosmetic Retailers supporting the major players:

#1. Sephora.com

#2. Ulta.com

#3. Lovetoknow.com

In all essence, 2011 will see more social media SEO and SEM than ever and those struggling companies that survive the current recession may actually benefit from a less competitive marketplace where opportunities to gain online market share exist.  Their survival will be through acquisitions or simply by picking up a doomed competitor's business and marketing for all ages, tones and cultures.