Brand Management SEO'sTop 5 Landing Page Optimization Tips

Optimizing landing pages is very important one of the key brand management SEO services most search marketing professionals provide. The reason it is so important to optimize landing pages is because quite simply search engines expect very relevant information to the keywords used in your organic or PPC campaigns. In order to get you off on the right foot, here are the top 5 tips for optimizing landing pages in 2011.

Tip #1 – Do your research

Look up the Google adwords keyword research tool in Google and find out how many people search your target key-phrases on a monthly basis. Once you have found a keyword or phrase that you like, search for it in Google to find out just how many sites you have to compete with to rank high organically. You can also see the competition by looking at the competition gauge after you search a keyword.

Tip #2 – First 100 words are most important

The first 100 words on your landing page should be highly dense with the keywords you want to rank high on with your campaign. Go ahead and mention the keywords a few times, just don’t overdo it or you might get a spam penalty.

Tip #3 – Mix up font sizes and properties 

 

Try to throw your keywords into different font sizes and properties such as bold text. This is a good way to show how important those keywords are to your message to the search engines and in PPC.

Tip #4 – Meta title, Description and keyword relevancy

Make sure to post your keywords into the meta title, the description, and the keywords. Don’t repeat the keywords more than once in the title and try to keep the flow of your language natural in the description, search engines are smarter than you might think.

Tip # 5 – Keep scripting languages at a minimum

Having too much scripting code such as JQuery throughout the page can confuse search engines. Remember all they read is text and therefore you don’t want to make it too hard for them to detect how relevant you are.

The having a highly optimized landing page can open a door to new opportunity, it increases search engine optimization potential by allowing more small doors to be opened. In the long run, as more and more people link to your landing pages it will build your root domain. This makes it easier to compete in more complex keywords as you already will have an established and targeted user base to advertise to. Follow these tips and build a successful search marketing campaign in 2011.