Hybrid SEO and SEM Verses SEO for Online Reputation Complaint Management.

Complaints provide viewers a variety of immediate eye catching displays like the Page Title prominently displaying your name in Bold followed by “Consumer Beware” action words like “Complaints”, “Scam”, “Ripoff” etc.. and the Yellow 5 star rating system with less than 5 stars on branded high ranking sites like Yellowpages, insiderpages, yelp and hundreds more.

The Complaints and Reviews sites leverage a hybrid of SEO and SEM tactics known to rank their page and your name above the fold no matter how competitive the keywords or stature of the person or business. And why not, they are here to guide and inform the general public and regardless of their Not For Profit status they make a great revenue stream with google ads and select sponsors, even sponsors with negative reviews within the site.  These Laundromat hosts facilitate some very entertaining and interactive content, videos, funny bloopers etc.. and promote free profiles to expand their subscribers to become one of the largest contributors of user generated content.  They also offer a large base for the predators and have spurnned the “Professional Complainers”; A professional complainer is one who reads the threads and looks for the prey who buckled or easily influenced to cheerfully offer a coupon or discount, even Free stuff in return as their way to quell the matter. The prey may be targeted again and again by the same person with a variety of aliases and or a thru their network of others on review / complaint sites or profiles within the same domain.  The Professional Complainer is one who jumps in for the simple adrenaline rush of being in control or the potential rewards and adds fuel for a viral spiral. 

Yes, the Laundromats know Content is King and dirty laundry is more viral than clean. Their complaint templates are SEO optimized; your name is Always First followed by their site.  They leverage a hybrid of SEO and SEM with a variety of multimedia, content rich tactics. But many are housed within a single domain that can be effectively displaced with Professional Hybrid SEO and SEM Reputation Management Services.