Recessions drive innovation, it’s pure and simple; efficiency and effectiveness produce cost reductions and those cost reductions could flow into online marketing. It may have been a banner year for a few “Me Too” SEO Service Providers, but look out in 2011 because companies are becoming more selective in their hiring plans; they’re searching for those “A” players that stand out from all others. If you’re one of those “B” players don’t think your partnership remains the same, that’s not a sustainable practice for the 2011 environment.
Online business collisions are inevitable when two or more competing businesses are serviced with “B” player strategies and their Wild West Link Slinger practices of past. Many of the conventionally serviced businesses simply settled for quantity and either fought the escalating charges for more or simply succumbed to a budget and the best position “B” money could buy. The “Me Three”.
The Innovative manufacturers and virtual warehouses are looking for collaborative partners who have integrated their SEO and SEM online skill sets and possess the flexibility for Speed to Market across every medium. “A” companies look for Innovation through a continuous improvement process, piloting and Beta testing (not tampering), for the most efficient and effective solutions for online Positioning, Re-positioning and De-positioning, that’s the “A” player’s game.
Online SEO Service Providers are increasing in value with their own fully integrated and expansive partnerships, it’s all about relationship building with intrinsic safety across the entire supply chain, and at large they have become a recognized partner of the organizations Operational Planning Team; the online monitor and implementer of the agreed upon strategies. Every link type and style accounted for, sentiment reporting across all mediums, catastrophic contingent planning, risk assessment and the analytics to Track –and-Trace performance for both SEO / SEM product lifecycle. Proactive online brand and reputation management are components of an “A” players online business planning you should expect.
A “B” player wouldn’t know when a cash cow peaks, begins its descend to a dog or when economic indicators trigger the need for marketing changes. This recession has taken toll on those businesses who simply bought more for better rankings on key words that were not recession proof, yet the trending data was there.
It’s a sad day when you audit the past or present SEO, SEM Services of a business or someone who is an “A” player in the make, because “A” Players need “A” Players to be on top of all the major SERP’s.
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