Closing out the 2010 top Online Cosmetic Brands amid a global recession tattered with all the financial woes and Celebrity shuffling produced some startling changes, and for a few, it may be their demise.
Effective Cosmetics, the retail arm of the multinational U.K company “Virgin” started the year off under the scrutiny of being placed into “administration”. Reported Job losses at L’Oreal and Unichem , rumors of Revlon’s struggling financial condition with major CVS stocking issues were the viral content for 2010 and yet they all survived the year. But will they survive 2011
The Baby Boomers and their disposable income influenced Big shifts in online branding SEM as the marketing changed from the trendy to the spendy amid the recession. Even though the younger adults are the most avid online buyers of cosmetics and fragrances, the baby boomers know their brands and have the cash to pay more for premium priced products.
Who covered all the faces in 2010 and marketed online down The Cosmetic Line Red Carpet.
ESTEE LAUDER , The premium cosmetic makers of Aramis, Clinique, La Mer, Aveda and designer brands like Donna Karan, Tommy Hilfiger, Michael Kors and Sean John continued with smash box office hits as they rolled out the Mac Daddy of Makeup Artists like MAC and SmashBox. Just to uncover one more concealed SEM weapon in the ESTEE LAUDER Arsenal, MAC just stepped out and launched the renowned Bollywood Movie Star Makeup Artist “Mickey Contractor” with a collection targeting the Indian, Middle Eastern and Hispanic online marketing strategy with Mickey’s Olive-Based Skin tone Collection.
Posting a fashionable 11% increase in 2010 sales, ESTEE LAUDER, successfully marketed its Baby Boomers and young adults with online marketing campaigns on their top online cosmetic retailers like Sephora and Alta.
Who were some of the top twitters for Cosmetics 2010
#1. Urban Decay with 34,061 followers
#2. Benefit Cosmetics with 26,419 followers
#3. Stila Cosmetics with 13,416 followers
#4. ETSY with 11,352 followers
#5. E.L.F. Cosmetics with 10,342 followers
Who are the Top 3 Performing Online Cosmetic Retailers supporting the major players:
#1. Sephora.com
#2. Ulta.com
#3. Lovetoknow.com
In all essence, 2011 will see more social media SEO and SEM than ever and those struggling companies that survive the current recession may actually benefit from a less competitive marketplace where opportunities to gain online market share exist. Their survival will be through acquisitions or simply by picking up a doomed competitor's business and marketing for all ages, tones and cultures.
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